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What does Page RPM mean in Google Adsense?

In Google Adsense, what's Page RPM stand for?


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In Google Adsense, Page RPM stands for "Page Revenue per Thousand impressions".

Here's how Google defines Page RPM:
Page revenue per thousand impressions (RPM) is calculated by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

Page RPM = (Estimated earnings / Number of page views) * 1000

For example, if you earned an estimated $0.15 from 25 page views, then your page RPM would equal ($0.15 / 25) * 1000, or $6.00.
Mar 29th, 2011 at 5:33 PM
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